Project - Online Marketing Process Automation
Automating online marketplace advertising workflows and CPC optimization for a large automotive leasing company managing over 1,000 active listings.
- Client
- Confidential
- Year
- Service
- Process Automation, Marketing
Overview
A large automotive leasing company in the northern Netherlands managed approximately 1,000 active online advertisements on a major Dutch marketplace. The competitive nature of the platform required constant manual intervention to maintain ad visibility — a process that was time-consuming and error-prone at that scale.
I was brought in to automate this workflow over a four-month engagement.
Key Contributions
Process Automation
Designed and developed custom desktop software that automated the repetitive advertising management tasks:
- Workflow automation — Replaced manual, repetitive ad management with an automated process that handled the full listing lifecycle.
- CPC optimization — Implemented logic to optimize cost-per-click positioning, keeping listings competitive while controlling advertising spend.
- Browser automation — Built a headless browser solution using native IE components to interact with the marketplace platform programmatically, handling dynamic content, JavaScript execution, and CSRF token management. This predated tools like PhantomJS and Puppeteer.
Concept & Design
Handled the full project from concept through delivery — requirements gathering, architecture design, implementation, and handover.
- Delphi (Object Pascal)
- Browser Automation
- CPC Optimization
- Process Automation
- Active Listings
- 1,000+
- Optimization
- CPC
- Months
- 4
- Ad Management
- Automated